Our Founder's Journey
Little Angels began at a dining table in 2004, with one woman who could not sit still.
The mother who started it
Meenakshi Dayama was 42 when she started Little Angels at home. There was no factory, no brand and no plan for either — just a conviction that baby woollens could be made better, and that the women around her could earn with dignity if someone gave them the work. Her husband, Atul S. Dayama, backed her from the first day.
For the first ten years Little Angels stayed behind the scenes, knitting sweaters for other brands. The label went on someone else's tag, but the quality was hers.
Three generations, one table
In 2014 her son Sarthak joined her, and the small unit grew into a proper one. Together they built the offline business and in 2016 took Little Angels online. The brand was formally registered almost a decade after that first sweater — the name had been earned long before it was trademarked.
By 2017 her daughter-in-law Palak had joined, learning the business at Meenakshi's side and gradually taking over the day-to-day. In 2019 Meenakshi did something few founders manage: she stepped back and let the next generation run it. Under Sarthak and Palak, Little Angels grew four times over.
A promise between two women
In 2023 the family lost Atul Dayama suddenly. Everything changed. Meenakshi found her way back through her grandson Parth, who was ten months old at the time. What she said to Palak has become the line the whole family lives by:
"You take care of my Little Angels, and I will take care of your Little Angel."
She still visits the unit with Palak for new-product brainstorms and the innovations that keep the range fresh, and the team still looks to her when something needs a mother's eye.
Meanwhile, at home
Meenakshi does not do idle. Her homemade organic face washes and scrubs have a quiet following among friends and relatives. Her besan ke laddu have a less quiet one — people have offered to invest in a laddu business, which she laughs off with "I'll make a few more for you."
Then, in the last few months, she discovered mandala art. Nobody in the family knew she had it in her. Dot by dot, on round wooden boards, she paints the kind of patterns you can look at for a long time and feel calmer for it. Parth, now four, sits beside her and paints too — and is, by all accounts, her best salesman, proudly showing off her collection to anyone who visits.
Some of Meenakshi's mandalas. She has decided to sell them, and to give what they earn to a cause she chooses — because, in her words, charity with money is easy; it only counts when you put in your time.
What she still teaches us
At 64, Meenakshi is a mother, a mother-in-law and a grandmother, and living proof that age is just a number. Keep your hands busy, keep learning, keep giving — and you will never be bored or tired. That spirit is in every piece that leaves our unit, and it is why the brand is still called what a mother named it: Little Angels.
What we make, and how
Every Little Angels piece is knitted and finished in our own unit in Mumbai, in soft anti-pilling baby wool for winter and breathable cottons for the rest of the year, by a team that has been largely women since the beginning. We size by age the way Indian parents shop, we make things tag-less so nothing scratches a neck, and we ship from our own warehouse in Thane.
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